A definite set of rules specified for a search engine to measure the relevancy of the web pages and sort their listings which will be displayed in response to a search query. It is basically a mathematical formula employed by a search engine to agree on where a web page will rank in the search results for a particular key phrase. Each search engine follows its own algorithm to allot rankings. Also, the algorithm keeps changing frequently from time to time to eradicate the possibility of guesswork and speculations by intelligent webmasters.
Search engine frequently keep changing their algorithms to stand against “spam”. If people or more precisely, webmasters can figure out the algorithm of a search engine, they can easily manipulate the raking of their websites. This will give irrelevant, manoeuvred results.
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