There is alot of debate regarding SEO and the use of keywords / domain extensions. Everyone agrees that having your keyword in the domain is good but there are alot of theories regarding .net, .com, numbers, dashes, length etc. We definitely have an opinion here that is not based on theory but on measurable results. Over the past five years we have developed a domain selection order of importance. This is crucial when forming an SEO Monopoly. Here it is,
#1 = keyword dot com
#2 = keyword dot net
#3 = keyword with additional word dot com (the additional word should be genaric like news, blog, info etc)
#4 = keyword dot org
#5 = keyword with dashes dot com
#6 = keyword with number dot com (the number should be one digit in front of domain, exp 4domain.com
There is no question that in Google the keyword without dashes dot com gives you a large amount of leverage. However, it is rare that the keyword dot com is available. So, if # 1 is taken then we go to # 2 and so on so forth.
#1 = keyword dot com
#2 = keyword dot net
#3 = keyword with additional word dot com (the additional word should be genaric like news, blog, info etc)
#4 = keyword dot org
#5 = keyword with dashes dot com
#6 = keyword with number dot com (the number should be one digit in front of domain, exp 4domain.com
There is no question that in Google the keyword without dashes dot com gives you a large amount of leverage. However, it is rare that the keyword dot com is available. So, if # 1 is taken then we go to # 2 and so on so forth.
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