We are here to talk about seo basics ,techniques, statistics and also u will get Articles, Tips n Tricks on Search Engine Positioning, Optimization, Marketing, Top Ranking and Web Promotion.
Tuesday, April 28, 2009
Article Marketing and Duplicate Content
Several drawbacks occur with the use of Jet Spinner. First off it is quite time consuming to create an article that reads well and has enough variation in it that it would look unique to a search engine. Search engines use a process called “shingling” to find duplicate web pages. This technique is very effective and to write an article that would look unique requires that you put in a lot of variables so that almost every other word is different. This aside its still easier to write an article this way then to make 640 different unique articles. I used this process and submitted a number of articles - the results of this work show that it may pay off to use this process, but its difficult to say. In other words the results of this work aren’t significant enough that I can be sure of anything. If your curious what a “spun” article looks like here is an example:
The {Mountain|Intermountain|Rocky mountain} west {is made up of|is comprised of|consists of} the states {Montana, Idaho, Wyoming, Colorado, Nevada and Utah.|Mo.,Id.,Wy.,Co.,Nv.,Ut.} Although {all of these|these} {states|places} are {known for|famous|well known for} for their {natural|grandiose|incredible|striking} beauty there are {a lot of|many|a large number of} aspects of this {area|region} that {most people|a lot of people|people} do not often {explore|tour|travel to} but are {definitely worthy of|certainly worthy of|warrant} {attention|a visit}.
Article Writing
5 basic parts of every article
Each article consists of basic 5 parts.
1. Title: should be descriptive and attention catching
ex. Boost Your Immune System And Stay Healthy
2. Keywords: What are relevant keywords in the article
3. Description: 1-2 sentences , should indicate what the article is about
and why someone might want to read it.
4. Link- Information for a resource box (includes a link to your site)
5. Article- The main article needs to be 500 words.
The above is the simplest method to write an article but I have begun to recently use. A process called article spinning- the article is written in a format that allows multiple unique versions to be created. This is good as the search engine may see each as a separate article. It is also good since we can vary the anchor text in the links that go back to our site.
You can login to my article spinning account to get an overview -
Jet Spinner = http://www.spontent.com/spinner/login.html
Here is an example of how it works:
You can write the document in notepad as you would normally.
The basic synatix is very simple.
Placing { } around any content tells Jetspinner to look inside the content area.
Placing a bar inside the area such as {word1|word2} tells Jetspinner to select at random one of the inside words, phrases, sentences, paragraphs or even whole article variations!
This is a recursive activity so it can be used on as many levels as you wish. Such that {The dog ran {fast|slow} to the {mall|store}|The dog drove the {car|truck} to the {mall|store|shopping center}} will choose either the first or the second sentence then continue inside that sentence and parse the inside content.
Tuesday, February 3, 2009
Keyword Selection
Pole Position Marketing has done a great job with their Keyword Selection Guide, which I highly recommend that you download and read. This article will focus on some of their advice mixed with more knowledge of keyword research and selection.
You won't find tools or tips for beginners here, since I assume you are already familiar with some keyword research techniques. If you're new, explore the SEO Chat keyword research section or do some Google research.
Create a List of Top Level Keywords
Start by identifying "top level" or "core" keywords. Those are one-, two- and three-word long keyword phrases from which many other keywords blossom.
For example, here are the top level keywords for a shop that sells shoes:
Running shoes
Wholesale shoes
High heel shoes
Sandal Shoes
Casual Shoes
Shoes on Sale
In this example the word "shoes" is the absolute core keyword, but it's too competitive and general to spend time on. There is money in it, no doubt, but it will take at least a year to hit the first page on Google, even with a huge investment of time and money.
The search terms above can be combined to produce more keyword phrases. For example, we can consider "wholesale running shoes" or "high heel shoes on sale." At this stage, focus on top level terms and don't worry about anything else.
Dig For More Top Level Terms
Go to your own website and browse through page titles, sections, H tags and links. Identify top level terms. Whenever you spot one, write it down or enter it into a list (using Word, Excel or whatever works for you). Don't record "wholesale running shoes," since the term is already covered with two other top level terms: "running shoes" and "wholesale shoes."
After you've gone through your site, move to your competition. Analyze their page titles, H tags, links and content.
Refrence SEO Chat