What Search Engine Optimizer Should Do?

Before talking about that what the SEO should do, I would like to tell u that there are two parts of SEO as per the SEO experts.

One is On page and the other one is Off page.

On Page: - Title, Description, Keywords, Content, Alt image tag.

Off Page: - Link Building, Forums, Social Book Marking, Blogs, Directory and Article submissions.

1. The first work that SEO should do is to optimized the own site. To validate the html codes and to check whether they are well organized or not.
2. He should see that there are no broken links on the site and if any try to fix it.
3. The file size of the web page must not be more than100 kb because the robots are able to read till only 100kb after that they go back from the page.
4. They should try to arrange the Navigation of the site in such a way that it may become user friendly mean to say as simple as it can be for the user.

What to Avoid?

We should try to avoid

1. Dynamic Urls :- Dynamic url are those which are created on the demand. For example our gmail account or any email id, the urls are not static they are dynamic because they are created on demand. This pages are created through the programming because it is not possible to create static pages for each email id.

2. Flash :- It is true that the flash attracts the user to our site but the search engines are not able to read files of the flash so we should try to use flash as less as we can. We have to maintain the balance between the flash and the content of the site.

3. Frames :- In olden days the frames were used on the site. With the help of the frames we are able to bring several web pages in the one page only.
4. Menus :- The menus should be easy to use and properly linked so that the robots and user both should not get confused.

Why is the need of Search Engine Optimization?

As I discuss with u that whenever anyone searches for the keyword the result comes in SERP. But when a new site is uploaded to the server it does not mean that it will appear on the SERP at the top, to bring our site at the top in search engine result page we need to do Search Engine Optimization for the web site. And one more reason to bring the site at top is that the almost 70% of traffic comes through the search engine only.

As per the SEO experts the search engine optimization is the combination of the eye-catching design, Content or text of the site and the site must be user friendly.

1. Design: - The Design should be attractive and easy to understand what the site wants to say, it is true that a image can say thousand words at once

2. Ø Easy to Understand: - The site should be user friendly means to say that the user may not get confuse once after coming to your site. The things must not be far away from 2 or 3 clicks from the user. And the links which are not able to place on the page should be placed on the sitemap so that the user can easily get it.

3. Ø Text or the Content: - The text or the content of site should be in easy language so that it can be understood by the user at once what the sites wants to say. The content is important with the view point of the User and Robots too. A robot looks for the page title, description, keyword and the content.

In Search Engine Result Page we are able to see the Title and the description of the site what we use to put in the meta tags, we will see further what the meta tags means.

How Search Engine Works?

Search engines have the software know as Spiders, Robots, Bots or the Crawlers too. All these software are same only and are called by the different names. These Robots usually use to crawl the web pages of each and every site and follow the links which are present on the web pages and collects the information about the text on the pages into their database of the search engines and ,whenever any user search for queries the search engine shows the result as per the queries. There are other Robots which use to crawl the web pages on regular basis so that they can notice the several changes which have been taken place on the web pages or notice the broken links.

What does the search engines mean?

Search engines are the software or the computer programs. By the help of which we are able to search for the queries we want, normally a user goes to internet cafe and search for his queries with the certain words [which are known as the keywords also] and gets the result whatever he want.

When someone types the keyword and hit the enter button the SERP comes in view, SERP means Search Engine Result Page. On this page several result comes which totally depends on whatever we search for. The result which comes on the left side of the page is the result for which we have to optimized our sites to come there, it is also known as Natural Listing or Organic Listing . And the result which comes on the right side is the Sponsored links for which the SEM comes in view. SEM means Search Engine Marketing.

There are many Search Engines some of them are Google, Yahoo, MSN, AltaVista and many more.

Search Engine Optimization

Search Engine Optimization or SEO as it is popularly known has today become one of the most important requirements for the success of any site. SEO basically refers to improving the volume and quality of traffic towards a particular website through certain targeted keywords. In fact, a websites ranking in the search list or the frequency by which the site appears in any search list can help one judge the quality or services of the particular website.

Quite often SEO is also used to refer to Search Engine Optimizers, referring to the consultants who carry out optimization work on behalf of other clients. Through efficient and effective SEO one can plan out one’s sites marketing on a broader prospect so that they can experience greater traffic and more and more people are prompted to visit these sites.