As I discuss with u that whenever anyone searches for the keyword the result comes in SERP. But when a new site is uploaded to the server it does not mean that it will appear on the SERP at the top, to bring our site at the top in search engine result page we need to do Search Engine Optimization for the web site. And one more reason to bring the site at top is that the almost 70% of traffic comes through the search engine only.
As per the SEO experts the search engine optimization is the combination of the eye-catching design, Content or text of the site and the site must be user friendly.
- Design: - The Design should be attractive and easy to understand what the site wants to say, it is true that a image can say thousand words at once
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Ø Easy to Understand: - The site should be user friendly means to say that the user may not get confuse once after coming to your site. The things must not be far away from 2 or 3 clicks from the user. And the links which are not able to place on the page should be placed on the sitemap so that the user can easily get it.
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Ø Text or the Content: - The text or the content of site should be in easy language so that it can be understood by the user at once what the sites wants to say. The content is important with the view point of the User and Robots too. A robot looks for the page title, description, keyword and the content.
In Search Engine Result Page we are able to see the Title and the description of the site what we use to put in the meta tags, we will see further what the meta tags means.
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