Monday, July 14, 2008

What Search Engine Optimizer Should Do?

Before talking about that what the SEO should do, I would like to tell u that there are two parts of SEO as per the SEO experts.

One is On page and the other one is Off page.

On Page: - Title, Description, Keywords, Content, Alt image tag.

Off Page: - Link Building, Forums, Social Book Marking, Blogs, Directory and Article submissions.

  1. The first work that SEO should do is to optimized the own site. To validate the html codes and to check whether they are well organized or not.
  2. He should see that there are no broken links on the site and if any try to fix it.
  3. The file size of the web page must not be more than100 kb because the robots are able to read till only 100kb after that they go back from the page.
  4. They should try to arrange the Navigation of the site in such a way that it may become user friendly mean to say as simple as it can be for the user.

What to Avoid?

We should try to avoid

  1. Dynamic Urls :- Dynamic url are those which are created on the demand. For example our gmail account or any email id, the urls are not static they are dynamic because they are created on demand. This pages are created through the programming because it is not possible to create static pages for each email id.

  2. Flash :- It is true that the flash attracts the user to our site but the search engines are not able to read files of the flash so we should try to use flash as less as we can. We have to maintain the balance between the flash and the content of the site.

  3. Frames :- In olden days the frames were used on the site. With the help of the frames we are able to bring several web pages in the one page only.
  4. Menus :- The menus should be easy to use and properly linked so that the robots and user both should not get confused.