Search Engine Optimization – Factors to be considered while hiring an SEO

Search Engine Optimization has been the talk of the street these days as more and more companies are entering this SEO service sector and all claim to make a website appear among the top 10 results in major search engines i.e. Google, Yahoo, Lycos, AltaVista etc. How can a novice individual make a decision of choosing an SEO company to optimize his/her website among this roar of bids and claims. Which factors to consider while deciding to hire an SEO company?

There are a number of factors that are to be clarified with an SEO company before making a final decision of hiring one. Here are some key factors to be discussed with an SEO service provider before entering into a deal:

Mode of submission

A majority of SEO providers use various softwares to automate the task of submission to search engines but a manual submission is more reliable and preferable as compared to an automatic one because some search engines ignore automatic submissions by softwares. You must always ask the exact method of submission from the SEO provider.

Healthy link building

Many firms will boast about that they have a very strong link building database and very high number of links pointing to your website will increase your website ranking, however this is partially true because search engines are not foolish but very intelligent and they can very easily recognize that whether the links pointing to a website are quality links or just spammed by a group of websites. A clarification about link building should be sought from the SEO provider.

Use of Unfair Statements

Many SEO companies make false claims like “We will make your website rank among top 10 in 3 days or a single day” Beware of those making such hype statements, never go with such providers. SEO is a continuous process that demands time, it requires proper research and analysis and you would wonder to know that it takes about four to five months for Yahoo to just decide the relevance of a website for it’s directory inclusion even in paid listing although it is not final that you would be added to their directory after you have paid for it. The reason for such delay is the huge number of websites received by them to be included in their directory.

Price consideration
Many SEO providers will offer you $99 for submission to 1000 search engines and directories this is again a misleading offer. Many people are attracted by such offers and go in for such a service but after submitting the amount they are completely unsatisfied with the results. Quality SEO service demands more resources, research, time, analysis and finally more price.

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