Link popularity can be defined as the number of links that point to a webpage. Link Popularity is an essential factor, used by almost all of the search engines to rank websites. Link popularity indirectly defines the popularity of the website in terms of search engine ranking. If many good web sites link to your site, you'll have a good position in the search engines results relating to your concerned topics.
Keywords alone are not used to rank a website because a great number of websites do have almost the same keywords. Search engines don't just look at the title, description and keywords of a webpage to determine whether it is a good match for a search but at the links pointing to that site also. Link popularity today is more important than ever, but it must be done right. Thousands and thousands of webpages contain the same keywords (in different combinations) so matching a search term with a page's content is not enough to build an ordered list of results to a search query and thus link popularity comes into consideration by search engines.
One of the first search engines that used link popularity as a key factor in ranking websites was Google. One can check the number of links pointing to a website (link popularity) by querying Google with the search keywords link:http://xyz.com most search engines have similar functions for link popularity check. Getting good links to a web site is not so difficult as you might think. There are tools that can help you to get high quality links to your web site quickly and easily. The text contained in the link that point to a webpage is considered as well. If the text in the link that points to a webpage contains the queried keywords, the search engine considers that webpage a better match to the search query on those keywords.
Link exchange partners can be found among websites that offer a good match with the content and the theme of your own website. The major point of consideration should be the website's theme or topic, because search engines give more "weight" to a link from a website that has a similar topic to yours. Websites which have topics that are related to, or complement, to your website's theme should be considered as your main links swap partners. Establishing a link partnership with another website may appear to visitors as an "association" between the links swap partners. It is therefore important that only those websites should be "associated" that are high-quality and credible.
A website may be benefited in many ways from a good linking strategy:
- It’ll get more visitors
- It'll get higher search engine rankings
- It'll get more customers
- It'll get more sales
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